As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. Note that I’ve only tested the Safari version even if I think the developer behind it has also created a Chrome version (but not a Firefox one).It’s a really great tool and since I installed it, it’s made my browsing experience much more pleasurable. However most of us just want all ads blocked forever, and that’s exactly what this does. It’s very customisable, and you can get even more by clicking options, which will bring up more detailed filters and ad specific filter options. You can then click on the button (which has a sign with a hand on it) to configure the options, which include pausing it and it only running on specific webpages. After a few seconds it should appear in your Safari toolbar. Once installed, it will block any ads on webpages, so you can browse ad free and never worry about getting distracted or accidentally clicking on them again. Or can you? The world of plugins has created some wonderful things, including a plugin for Safari called AdBlock. More and more sites use ads as their main source of revenue, so you can’t really avoid them. You could accidentally click on them, or they might be distracting, especially if they’re animated.
Online ads can be the most frustrating things.